The Cloud 5 is a rugged trail running sneaker created for use on difficult terrain and now re-engineered with waterproof properties. Utilizing a fully waterproof, breathable membrane on the upper, the sneaker incorporates a new increased midsole and updated CloudTec configuration making landings even softer and more stable. Just over a decade into its existence, On is taking huge strides to establish itself beyond its core audience of avid runners. The Swiss performance brand has built a reputation for reliable — and fast — running shoes since its inception in 2010 and is steadily becoming a brand to look out for in the lifestyle sector because of it. It is winning over new runners and sneakerheads alike, thanks to its supreme comfort and technology, as shown in the Cloud 5. On – Cloud 5 Waterproof Olive/Black | Highsnobiety Shop